McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: mcdonald’s

Chains

Jack in the Box Franchisees Call for CEO’s Removal … Again

5 years ago

Jack in the Box is not the only restaurant chain dealing with franchisee unrest. But it does appear that its relationship with operators will not be salvaged at this point. A sale of the company is what both the company and franchisees really want.

Chains

McDonald’s Ends Fight Against Minimum-Wage Increases

5 years ago

Technology isn't the only area where McDonald's is getting more progressive.

Chains

Dynamic Yield CEO: McDonald’s Deal Will Make Us Innovate Faster

5 years ago

Liad Agmon is not the first member of his family to start a tech company. But he is now responsible for helping execute McDonald's vision for its reimagined stores.

Chains

McDonald’s $300 Million Bet on Personalized Menus Makes Sense: Here’s Why

5 years ago

McDonald's was a turnaround story a few years ago. Now, it's solidly in growth mode, fueled by strategic investments and initiatives that bring technology to the forefront of its business.

Chains

McDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru

5 years ago

Given all of the plans that McDonald's has for implementing the game-changing technology, the $300 million price tag was probably a bargain.

Chains

Starbucks Will Try Recyclable Cups to Cut Waste Footprint

5 years ago

With its popularity and reach around the world, Starbucks is in a position to set a standard when it comes to responsible disposable packaging. But, like paper straws, these changes are sometimes a tricky sell to customers.

Chains

McDonald’s CFO: Technology Investment Is Necessary to Grow

5 years ago

It's hard to be forward-looking when short-term sales are at stake, but McDonald's executives are right to keep funneling money into system-wide tech upgrades. This will pay off in the not-so-distant future.

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

5 years ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Strategy

Skift Table’s Top Restaurant Marketers 2019

5 years ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Chains

McDonald’s Operators Are Worried by the Chain’s Huge Delivery Success

5 years ago

McDonald's is going full speed ahead with its Uber Eats integration, but at what cost? Some operators are saying that the system's delivery economics are unsustainable, and, eventually, that's going to have to change.

Chains

McDonald’s Global Growth Provides Cover for U.S. Declines

5 years ago

McDonald's growth won't come in the U.S., where there's not much space to grow. It's going to be elsewhere, so it shouldn't let concerns about the U.S. market hold back global growth.

Chains

McDonald’s CEO Isn’t Concerned About Franchisee Unrest

5 years ago

The operator complaints regarding McDonald's costly store remodels were an inevitable part of the revamp process. How CEO Steve Easterbrook handles the complaints, though, is going to be the difference between whether this giant project works or not.

© 2024 Skift Inc. All Rights Reserved.